Tru Living
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Your Laundry Detergent Is Mostly Water. Let's Talk About It.
For decades, consumers have been taught that bigger detergent bottles mean better value. But when you look beyond the marketing, a surprising reality emerges: Most of what you're carrying home isn't cleaning power. It's water. Traditional liquid laundry detergents are formulated with water as the primary ingredient, which acts as a carrier for the active cleaning agents. The ingredients that actually do the cleaning—surfactants, enzymes,...
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Simple Mid-Summer Cleaning Tasks for a Fresh Home
A clean home during the summer doesn’t have to mean spending hours catching up on chores every weekend. Small, consistent cleaning habits can help your space feel calmer, more comfortable, and easier to manage. Even during busy summer months filled with activities, guests, and everyday messes.
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Summer Cleaning Tips: Tru’s 20 Minute Simple Cleaning Checklist
When summer arrives, so do the muddy sandals, sticky countertops, overflowing laundry baskets, and never-ending cleaning to-do lists. Between vacations, backyard BBQs, beach days, and kids home from school, keeping your home clean can quickly feel overwhelming. The good news? Summer cleaning doesn’t have to take over your day. Instead of spending entire weekends deep cleaning, focus on small, manageable tasks that keep...
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Tru Earth and Milwaukee Riverkeeper Set GUINNESS WORLD RECORDS™ Title For Most Participants in a River Clean-Up (Multiple Locations)
MILWAUKEE, WI – April 25, 2026 – Tru Earth™, a B Corp-certified, household cleaning products company, Milwaukee Riverkeeper and 2,082 volunteers made history today, setting the GUINNESS WORLD RECORDS™ title for the most participants in a river clean-up (multiple locations).
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15 Practical Ways to Participate in Earth Month
Are you trying to be more sustainable in your everyday life? Whether you’re just beginning your sustainability journey or looking to build on habits you already have, Earth Month is the perfect opportunity to try something new. Even small shifts, when done regularly, can add up to meaningful change for the planet.
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Tru Earth is B Corp Certified: What does that mean?
Tru Earth is more than just laundry; we are a movement. We are known for our laundry detergent sheets and other household cleaning products with the mission of eliminating plastic container waste within the household. But did you know that Tru Earth is a Certified B Corporation? What is a B Corp? B Corp Certification is an integrated business certification that assesses and...
