“I anticipate powerful reactions from attendees; most of us don’t realize just how much plastic we use until we’re standing face‑to‑face with it. That moment of awareness is exactly why the Tower of Reality exists.” Said Kelly Leach, Account Manager for Western Canada at Tru Earth
Located at Booth #2236, the Tower of Reality gives attendees an opportunity to:
- Discover their personal plastic footprint and understand why ditching the plastic jug matters
- Connect with the Tru Earth team for hands-on education and product demos
- Enter a giveaway for a chance to win a $500 Tru Earth prize pack
- Take the pledge, sample our products, and join the #TruEarthMovement
The Tower of Reality is at the heart of Tru Earth’s critical cause to make true lasting change that cares for your future. Our product suite empowers households to make cleaner, simpler, and more sustainable choices. As a certified B Corporation, Tru Earth continues to accelerate innovations that help families transition to plastic‑jug‑free cleaning solutions.
“At CHFA, we love creating opportunities for our members to show up in new and meaningful ways. Experiential activations like Tru Earth’s Tower of Reality are a powerful example of what makes CHFA NOW special — they bring ideas to life, fully engage audiences, and spark important conversations. This activation also strongly aligns with our commitment to sustainability and education, helping our industry better understand the impact of everyday choices and the role we all play in driving positive change.” Said Lynsey Walker, VP, Marketing & Communications, CHFA
Media Invitation: Collect Your Press Kit & Meet the Team
Tru Earth welcomes media to stop by Booth #2236 on Saturday, February 21st for exclusive access and behind‑the‑scenes insights into the Tower of Reality.
Media are invited to:
- Pick up a curated press kit featuring product samples including an exclusive look at Tru Earth’s newest innovation launching summer 2026, and story‑ready materials
- Book or conduct in‑booth interviews with Tru Earth leadership and subject‑matter experts
- Capture photo‑ and video‑ready content of the Tower of Reality installation
- Get an early look at upcoming innovations and sustainability initiatives
- Receive tailored story angles tied to Canada’s plastic waste crisis, household impact, and solutions
To arrange interviews in advance or request additional materials, please contact Anita Spiller, 905-599-0477 or anita@tru.earth.
About CHFA
The Canadian Health Food Association (CHFA) is Canada’s largest trade association dedicated to natural, organic, and wellness products. As a national not-for-profit association, our members include manufacturers, retailers, wholesalers, distributors, and importers committed to getting more healthy living products into the hands of more Canadians. Visit chfa.ca for more info.
About Tru Earth
In 2019, Tru Earth, carved out a new category for laundry detergent with its innovative laundry sheet providing customers #TruChangeMakers—a better way to clean. Tru Earth’s disruptive suite of household cleaning products—including fabric enhancers (scent boosters and fabric softener), dishwashing detergent, toilet and multi-surface cleaning strips—are water activated, ultra-concentrated, pre-measured, and easy-to-use, all packaged in plastic-free packaging.
At its core, the #TruEarthMovement consists of millions of #TruChangeMakers in 80+ countries committed to Tru Earth's critical cause to make true lasting change that cares for your future. To date, Tru Earth has saved more than 200 million plastic containers from ever being created in the first place. Tru Earth’s global Tru Giving program has provided clean clothes to over 10 million individuals in need. We firmly believe clean clothes are a human right and are privileged to contribute to the planet and people through the 1% for the Planet network. As the Founding Sponsor of the American Shoreline Cleanup program in partnership with Ocean Wise, we are proud to support efforts to protect and restore our oceans.
As a multi-national, certified B Corporation, Tru Earth’s business model balances financial success, environmentalism, and social good. We manufacture/assemble in 4 countries, and our rapid growth rate affirms this strategy. It is bolstered by our global expansion and fast-growing retail footprint in the United States. We are leading the green household products revolution to care for you, your home, and your future.
Facebook: Tru Earth | Facebook
Instagram: Tru Earth (@truearthmovement)
YouTube: Tru Earth - YouTube