Press
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Tru Earth Brings the Tower of Reality to CHFA West: An Eye‑Opening Look at Canada’s Plastic Waste Crisis
Vancouver, BC — February 9th, 2026 — Tru Earth™ is inviting Canadian Health Food Association show attendees to experience the Tower of Reality, a powerful, photo‑worthy installation that exposes the scale of our plastic footprint. The average family generates 1,100 lbs. of plastic waste every year, and this immersive exhibit shows exactly what that looks like in real life.
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Tru Earth Named 2026 NEXTY Awards Finalist for Its Breakthrough Microplastic-Free Laundry Detergent Sheets
Anaheim, CA — February 4, 2026 — Tru Earth™ has been selected as a finalist for the 2026 NEXTY Awards, recognized among the top 159 products chosen from nearly 1,000 submissions for excellence in Innovation, Inspiration, and Integrity. The NEXTY Awards, presented annually at Natural Products Expo West, recognize products that most effectively embody Innovation, Inspiration, and Integrity, three pillars that have guided Tru Earth’s category defining work since launching the first...
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Tru Earth Expands into Costco Canada: Now Available In‑Store Across 14 British Columbia Locations
VANCOUVER, BC — February 2nd, 2026 — Tru Earth™, the Canadian B Corp dedicated to eliminating plastic waste from household cleaning, is proud to announce its first‑ever entry into Costco’s in‑store retail. Beginning on February 2nd, Tru Earth Laundry Detergent Sheets are available at 14 Costco Canada warehouses across British Columbia, marking a major milestone in the brand’s mission to make sustainable cleaning accessible to more households.
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Tru Earth Achieves SBTi Approval for Ambitious 1.5°C-Aligned Greenhouse Gas Reduction Targets
VANCOUVER, B.C. – January 2026 – Tru Earth™, leader in sustainable household products and a certified B Corporation, is proud to announce that its greenhouse gas (GHG) emission reduction targets have been officially approved by the Science Based Targets Initiative (SBTi). This milestone affirms Tru Earth’s commitment to climate action and aligns the company’s decarbonization strategy with the most ambitious goal of the Paris Agreement: limiting global warming to 1.5°C.
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Tru Earth Achieves Top SME Rating for Environmental Transparency in 2025 CDP Disclosure
Tru Earth® is being recognized for its transparency on environmental issues and sustainability by CDP, the global environmental non-profit that runs the world’s only independent disclosure system. Tru Earth has been awarded a ’B’ rating for climate change, based on data disclosed through CDP’s questionnaire. More than 20,000 companies across the globe participate in this annual disclosure process.
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Tru Earth is Giving 1 Million Laundry Detergent Sheets in One Day
Giving Tuesday is a global day dedicated to generosity, reminding us to pause amid the holiday rush and give back to our communities. Tru Earth has donated 1 Million Laundry Detergent Sheets in 1 Day. 500,000 Strips to Daily Bread Food Bank in Toronto, ON and 500,000 strips to Hunger Task Force in Milwaukee, WI.
