Our Critical Cause

Our critical cause is to make true lasting change that helps save the planet.

Let’s Battle Plastic Together

At its core, you’ll discover that Tru Earth, is actually a movement (#TruEarthMovement). The Tru Earth team joins millions of equally committed people in more than 82 countries to combat the 645 billion plastic household product containers dumped in landfills and oceans globally each year. For every 32 laundry eco-strips purchased from Tru Earth, one plastic container is prevented from entering landfills and oceans. As we often say here at Tru Earth, many small hinges can swing this very very big door. Thanks for joining us in our current battle to eradicate plastic.

Your Purchase Helps People

Our donation program started as an initiative due to COVID-19 when household supplies were hard to find and aid organizations were struggling to ensure everyone had clean clothes. We saw this as a call for help and jumped into action. We have reached more than 800+ organizations including food banks who are stretched to their limits, maternity programs in the global south, local women’s shelters & non-profits across Canada and the United States. We would not be able to have such an enormous impact without the help of our customers, the #TruChangeMakers. For every subscription purchase, 32 loads are donated to an organization in our communities in need across the globe.

  • 185,791,997*

    Containers Eliminated

    Every 32-load laundry eco-strips purchased from Tru Earth, eliminates 1 plastic jug and other single-use plastics from potentially ending up in landfills and oceans.
    *As of July 1st, 2024

  • 47,936,007*

    Laundry Eco-Strips Donated

    For every $25 of Tru Earth products purchased anywhere in the world, Tru Earth will provide laundry detergent for 1 person for an entire month. We believe clean clothes is a human right.

The Tru Earth
2023 Impact Report


DEIB Statement

At Tru Earth, we strive to make the world a better place through our commitment to the planet’s well-being with our environmentally conscious products and our commitment to our employees and community. We are proud to be an organization that promotes equity and respects differences in our social identities such as race, ethnicity, gender, sexual orientation, language, nationality, health, abilities/disabilities, religion/spirituality, culture, age, and socioeconomic status. In order to make the lasting change we value at Tru Earth; we believe people are not separate from the environment and we must work to protect both simultaneously. We value creating a space to celebrate our differences, learn from one another, and honour our varying experiences. We consistently strive to learn with open minds, to reflect on our own positions within the current systems, and to create intentional change to build a more equitable world. Diversity, equity, inclusion and belonging are foundational elements for creating true, lasting change to help save the planet.

Land Acknowledgement

Tru Earth gratefully and respectfully operates on the stolen and ancestral lands of the S’ólh Téméxw (Stó:lō), Sḵwx̱wú7mesh (Squamish), səl̓ilwətaɁɬ təməxʷ (Tsleil-Waututh), q̓ic̓əy̓ (Katzie), qʼʷa:n̓ ƛʼən̓ (Kwantlen), qiqéyt (Qayqayt), šxʷməθkʷəy̓əmaɁɬ təməxʷ (Musqueam), Hul’qumi’num Treaty Group, Kwikwetlem, and the hən̓q̓əmin̓əm̓ and Sḵwx̱wú7mesh speaking peoples commonly called Port Moody & Burnaby, BC, and on the lands of the Mississauga’s of the Credit First Nation, the Haudenosaunee Confederacy, the Huron-Wendat, and the Wyandot peoples that is now commonly called Mississauga, Ontario. As well as on the traditional and treatied lands of the Sh-Shon-ee and Yewt Mountain Yewt Tribe nations now commonly called Ogden, Utah and the lands of the Ah-nishi-nAw-bek people and the Hoo-ron-wen-dat Nation that is now commonly called Midland, Michigan.

As a far-reaching organization, our employees and customers come from many corners of the globe. With this in mind, we recognize all peoples worldwide whose ancestral and traditional lands have been stolen and occupied. We must all work together for the self-determination of Indigenous peoples at home and around the world. This is our belief, our hope and our plan.