Anaheim, CA — February 4, 2026 — Tru Earth™ has been selected as a finalist for the 2026 NEXTY Awards, recognized among the top 159 products chosen from nearly 1,000 submissions for excellence in Innovation, Inspiration, and Integrity. The NEXTY Awards, presented annually at Natural Products Expo West, recognize products that most effectively embody Innovation, Inspiration, and Integrity, three pillars that have guided Tru Earth’s category defining work since launching the first plastic-jug-free laundry detergent sheet in 2019.
Tru Earth’s Microplastic-Free Laundry Detergent Sheets represent the industry's first truly plastic free, PVA-free laundry sheet, made in Canada with 75% North American sourced ingredients and packaged in minimal, recyclable, FSC certified materials. The sheets are hypoallergenic, phosphate free, dye free, and chlorine bleach free, delivering powerful cleaning without plastic waste. The Microplastic-Free Laundry Detergent Sheets by Tru Earth are slated to launch in Summer 2026, with both retail and ecommerce distribution planned across North America and the UK.
"Our mission has always been to invent, and now advance, the plastic free future of household cleaning," said Brad Liski, CEO at Tru Earth "being recognized as a NEXTY finalist affirms the urgency and impact of eliminating plastic at the source. Sustainability and performance are not mutually exclusive; they are the future."
Tru Earth’s innovation goes beyond the product itself. Since 2019, the company has saved over 200 million plastic jugs from landfills through its ultra concentrated sheet formats, proving that everyday cleaning can also dramatically reduce waste and carbon footprint. Through the Tru Giving Program, Tru Earth has donated more than 60 million laundry strips to families in need worldwide, helping address hygiene poverty through every purchase.
Final NEXTY winners will be announced at Expo West on March 5, 2026, with finalist features published on newhope.com.
Want to learn more? Join us at Natural Products Expo West Booth #2841.
About Tru Earth
In 2019, Tru Earth, carved out a new category for laundry detergent with its innovative laundry sheet providing customers #TruChangeMakers—a better way to clean. Tru Earth’s disruptive suite of household cleaning products—including fabric enhancers (scent boosters and fabric softener), dishwashing detergent, toilet and multi-surface cleaning strips—are water activated, ultra-concentrated, pre-measured, and easy-to-use, all packaged in plastic-free packaging.
At its core, the #TruEarthMovement consists of millions of #TruChangeMakers in 80+ countries committed to Tru Earth's critical cause to make true lasting change that cares for your future. To date, Tru Earth has saved more than 200 million plastic containers from ever being created in the first place. Tru Earth’s global Tru Giving program has provided clean clothes to over 10 million individuals in need. We firmly believe clean clothes are a human right and are privileged to contribute to the planet and people through the 1% for the Planet network. As the Founding Sponsor of the American Shoreline Cleanup program in partnership with Ocean Wise, we are proud to support efforts to protect and restore our oceans.
As a multi-national, certified B Corporation, Tru Earth’s business model balances financial success, environmentalism, and social good. We manufacture/assemble in 4 countries, and our rapid growth rate affirms this strategy. It is bolstered by our global expansion and fast-growing retail footprint in the United States. We are leading the green household products revolution to care for you, your home, and your future.
Facebook: Tru Earth | Facebook
Instagram: Tru Earth (@truearthmovement)
YouTube: Tru Earth - YouTube
For media Inquiries for Tru Earth, contact:
Anita Spiller – Anita@tru.earth
Cell: 905-599-0477