Vancouver Startup To Give More than $150,000 Worth Of Laundry Detergent to Those in Need

Vancouver Startup To Give More than $150,000 Worth Of Laundry Detergent to Those in Need

April 1, 2020 1:20pm
Today, Vancouver BC laundry detergent strip startup Tru Earth announced that they have been matching customer purchases for donations since March 16,2020. To date Tru Earth has matched 230,000 loads ($150,000.00 in retail value) worth of their laundry detergent strips, and has starting to distribute them to hospitals, food banks, and shelters across North America to support those in need during the COVID-19 pandemic.
Tru Earth hopes to bring their total to 500,000 ($311,000 in retail) loads donated by the end of April 2020.
To date Tru Earth has provided laundry strip donations to:
  • Vancouver General Hospital
  • Outflow Men's Shelter
  • Crossroads For Women Inc
  • Union Gospel Mission,
  • The Guesthouse Shelter,
  • Red Door Family Shelter
Tru Earth is currently waiting for replies from many more shelters, and hospitals including Food Banks Canada.
With most of the world social distancing, it is crucial to frequently wash our clothes. It is even more important for front line workers, and those working in essential services where there is more human-to-human exposure. Due to these increased laundry needs, many organizations are in dire need of cleaning supplies like laundry detergent.

"One of Tru Earths core values is that consistent small actions can lead to big change in the world. For us, this is just another small way we can contribute to making the world a better place” Said Co-Founder Ryan McKenzie
Tru Earth plans on continuing their pursuit to give back, but they need help connecting with organizations in need.
“We have been reaching out to hospitals and shelters across North America, but could really use the public’s help. We need help connecting with the right individuals inside these organizations.” said Co-Founder Brad Liski.

If you know an organization that they could support with laundry detergent, please reach out to
Tru Earth Eco-Strips Laundry Detergent can be found online at or in fine retailers in many Countries around the world.

About Tru Earth Eco-Strips
Tru Earth eco-strips are the smartest, most eco-friendly way to do laundry. Each strip is pre-measured and completely dissolves with your laundry in both cold and hot water. Tru Earth completely eliminates heavy laundry jugs and frees up cupboard space. Weighing just 3 grams per strip, Tru Earth’s ultra-concentrated formula has 94% less transportation pollution when compared to traditional detergents. Tru Earth Eco-strips are manufactured in Canada.

About Tru Earth
Tru Earth is a Vancouver based company providing consumers with eco-friendly laundry detergent strips. Tru Earth is also the founder of The Tru Earth Movement #TruEarthMovement. The Tru Earth Movement’s goal is to help reduce the impact we have on our planet, one small change at a time.

For additional information visit:

Or contact via email:
Ryan McKenzie
Try Tru Earth Eco-Strips Today
Free Shipping*
Back to blog