Vancouver Startup Disrupts Laundry Industry with Revolutionary New Zero Waste Laundry Strips

Vancouver Startup Disrupts Laundry Industry with Revolutionary New Zero Waste Laundry Strips

Today, Tru Earth, a startup offering revolutionary new eco-friendly laundry detergent strips, announced their transition to compostable zero waste packaging. Tru Earth’s new zero waste packaging has set a new standard in the industry and has started a movement to eliminate the hundreds of millions of laundry jugs that end up in landfills across North America every year.

Tru Earth launched their laundry detergent strips April 2nd, 2019 to rave reviews.

In fact, it was so popular that thousands of people subscribed in the first month after launching..

Due to manufacturing challenges, Tru Earth had no choice but to launch with a recyclable soft plastic package.

While customers were excited about the massive reduction in plastic, the team at Tru Earth still wanted to eliminate plastic from their laundry detergent.

"On average only 1 in 5 plastic laundry jugs get recycled. This results in hundreds of millions of jugs polluting landfills in North America every year. These jugs will take thousands of years to break down. Our goal is to stop this needless waste." said Ryan McKenzie, CMO of Tru Earth.

"We created a zero waste package that would protect our laundry strips, while also cutting back on other resources. After a lot of experimenting we came up with an amazing new zero waste package that also eliminates shipping envelopes. It was a huge win.”

As of October 30th, 2019, all Tru Earth Eco-Strips laundry detergent strips are now shipping in a zero-waste compostable cardboard sleeve.

To further reduce waste, the package also doubles as a mailing envelope. Eliminating the mailing envelope further reduces shipping waste.

“We are so excited to see our new cardboard package showing up on social media and it is thrilling to see the impact we can have on taking care of our planet.” Said Mckenna Liski, Tru Earth’s Community manager.

“Our goal is to help raise awareness that small changes, when multiplied by millions of people can make a huge impact. We are always looking for new ways, and new products that promote sustainable living. When people become a customer of Tru Earth, they are more than a customer, they are part of the Tru Earth Movement”.

Tru Earth Eco-Strips Laundry Detergent can be found online at or in fine retailers in many Countries around the world.

About Tru Earth Eco-Strips

Tru Earth eco-strips are the smartest, most eco-friendly way to do laundry. Each strip is pre-measured and completely dissolves with your laundry in both cold and hot water. Tru Earth completely eliminates heavy laundry jugs and frees up cupboard space. Weighing just 3 grams per strip, Tru Earth’s ultra-concentrated formula has 94% less transportation pollution when compared to traditional detergents. Tru Earth Eco-strips are manufactured in Canada.

About Tru Earth

Tru Earth is a Vancouver based company providing consumers with an eco-friendly zero waste laundry detergent upgrade. Tru Earth is also the founder of The Tru Earth Movement #TruEarthMovement. The Tru Earth Movement’s goal is to help reduce the impact we have on our planet, one small change at a time.

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Andrew Mundy



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