VANCOUVER, BRITISH COLUMBIA - OCTOBER 30, 2019 - Tru Earth launched their laundry detergent sheets on April 2nd, 2019 to rave reviews. In fact, it was so popular that thousands of people subscribed in the first month after launching. Due to manufacturing challenges, Tru Earth had no choice but to launch with a recyclable soft plastic package. While customers were excited about the massive reduction in plastic, the team at Tru Earth still wanted to eliminate plastic packaging from their laundry detergent format.
"On average only 30% of plastic laundry jugs get recycled. This results in hundreds of millions of jugs polluting landfills in North America every year. These jugs will take thousands of years to break down. Our goal is to stop this needless waste." said Ryan McKenzie, CMO of Tru Earth. "We created a plastic-free-package that would protect our laundry sheets, while also cutting back on other resources. After a lot of experimenting we came up with an amazing new plastic-free-package that also eliminates shipping envelopes. It was a huge win.”
As of October 30th, 2019, all Tru Earth Eco-Strips laundry detergent sheets are now shipping in a cardboard sleeve. To further reduce waste, the package also doubles as a mailing envelope. Eliminating the mailing envelope further reduces shipping waste.
“We are so excited to see our new cardboard package showing up on social media and it is thrilling to see the impact we can have on taking care of our planet.” Said Mckenna Liski, Tru Earth’s Community manager. “Our goal is to help raise awareness that small changes, when multiplied by millions of people can make a huge impact. We are always looking for new ways, and new products that promote sustainable living. When people become a customer of Tru Earth, they are more than a customer, they are part of the Tru Earth Movement”.
Tru Earth Eco-Strips Laundry Detergent can be found online at https://www.tru.earth or in fine retailers in many Countries around the world.
About Tru Earth
In 2019, Tru Earth™, carved out a new category for laundry detergent with its innovative laundry sheet providing customers #TruChangeMakers—a better way to clean. Tru Earth’s disruptive suite of household cleaning products—including fabric enhancers (scent boosters and fabric softener), dishwashing detergent, toilet and multi-surface cleaning strips—are water activated, ultra-concentrated, pre-measured, and easy-to-use, all packaged in plastic-free packaging.
At its core, the #TruEarthMovement consists of millions of #TruChangeMakers in 80+ countries committed to Tru Earth's critical cause to make true lasting change that cares for your future. To date, Tru Earth has saved more than 200 million plastic containers from ever being created in the first place. Tru Earth’s global Tru Giving program has provided clean clothes to over 10 million individuals in need. We firmly believe clean clothes are a human right and are privileged to contribute to the planet and people through the 1% for the Planet network. As the Founding Sponsor of the American Shoreline Cleanup program in partnership with Ocean Wise, we are proud to support efforts to protect and restore our oceans.
As a multi-national, certified B Corporation, Tru Earth’s business model balances financial success, environmentalism, and social good. We manufacture/assemble in 4 countries, and our rapid growth rate affirms this strategy. It is bolstered by our global expansion and fast-growing retail footprint in the United States. We are leading the green household products revolution to care for you, your home, and your future.
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Instagram: Tru Earth (@truearthmovement)
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For media Inquiries for Tru Earth, contact:
Anita Spiller – Anita@tru.earth
Cell: 905-599-0477
