Tru Earth’s Donations During Covid-19 Top 2-Million Laundry Loads

Tru Earth’s Donations During Covid-19 Top 2-Million Laundry Loads

Three hundred thousand laundry strip donation to The Food Bank of Waterloo Region puts Tru Earth over the mark.

Kitchener, ON (July 17th, 2020) – Tru Earth

As the World Health Organization (WHO) confirms that COVID-19 cases are rising, the #TruEarthMovement hits a major milestone in the fight against food and cleaning product insecurity.

The Food Bank of Waterloo Region received Tru Earth’s donation today of 300,000 loads of laundry. “The COVID-19 pandemic has changed all of our lives, and while many of us begin to return to some level of normalcy, that isn’t the case for 34,552 people and families in our community,” said Wendi Campbell, CEO, The Food Bank of Waterloo Region. “Many will continue to feel the stress of time away from work, unexpected illness and changes in financial stability, making it difficult to purchase food and other necessities, such as laundry detergent. Tru Earth’s generous donation of laundry detergent strips means people and families accessing food assistance are also receiving much needed necessities that may not be within their budgets.” This donation will provide clean clothes for a month to more than 15,000 families accessing assistance through the Food Bank of Waterloo Region.

The initiative began in March when the company started to match each customer purchase with a donation. After surpassing an initial goal of $150,000 worth of donations, Tru Earth set a new target of donating $1,000,000 of zero waste laundry strips.

Tru Earth is celebrating the generosity of customers who spurred the donation of 2,021,984 loads of laundry detergent ($1,051,188.93 retail value) to families in need across the globe. As customers continue to purchase Tru Earth’s products, the company needs help connecting with more organizations in need. By sharing the #TruEarthMovement, more lives can be changed.

“Our core value at Tru Earth is that consistent small action can lead to big change in the world. We see this not as a choice but as our commitment to help make the world a better place” said Brad Liski, Co-Founder of Tru Earth. “We are a Start Up Company, but we are inspired by our team, our customers and our local, national and international organizations that are addressing the greatest need and caring for the most vulnerable among us.”


Anita Spiller, Public Relations

P: 905-599-0477 / E:

# # #

About Tru Earth:

Tru Earth, a Canadian Start Up Company based in Vancouver, British Columbia provides consumers with eco-friendly zero waste laundry detergent strips. Tru Earth is disrupting the laundry industry with eco-friendly zero waste laundry detergent strips. Tru Earth is disrupting the laundry industry with its bold leadership, innovation, and commitment to putting the health of our planet earth first. With the goal of reducing the environmental impact we have on our planet, one small change at a time, Tru Earth has founded the #TruEarthMovement which has three core values:

Simplicity. We believe little hinges swing big doors and small actions add up to big changes. We’re not perfect and we’re not asking anyone else to be.

Empowerment. We all have the power to choose. We create products that empower people to choose sustainability, without compromising convenience.

Integrity. We will never compromise our values or cut corners to reduce costs. We will not shortchange the environment to make a profit. We will be transparent about production and ingredients.

For more information on joining the movement or to purchase our products, please visit, connect with us on


Try Tru Earth Eco-Strips Today
Free Shipping*
Back to blog