Tru Earth's CEO & Co-Founder Brad Liski named BC Chief Executive Officer of the Year

Tru Earth's CEO & Co-Founder Brad Liski named BC Chief Executive Officer of the Year

Recognized for his exceptional leadership during the pandemic by Business in Vancouver

VANCOUVER, BRITISH COLUMBIA (Tuesday November 30th, 2021) – Tru Earth® is pleased to announce its CEO & Co-Founder is now a BC CEO of the year in the Small Company Category. Business in Vancouver presented five recipients for this year’s Chief Executive Officer (CEO) of the Year awards.

The winners were nominated for their corporate leadership of British Columbia companies and institutions, along with their particular impacts during the pandemic. The recipients are: Ryan Beedie, president of Beedie, in the Large Company category; Brad Liski, CEO of Tru Earth, in the Small Company Category; Marcia Nozick, CEO of EMBERS, in the Lifetime Achievement category; Sue Paish, CEO of the Digital Technology Supercluster, in the Publicly Accountable category; and Dick Vollet, CEO of the St. Paul’s Hospital Foundation, in the Not-for-Profit category.

“These selections exemplify excellence in economic leadership in British Columbia,” said Kirk LaPointe, BIV publisher and editor-in-chief. “Their accomplishments in challenging circumstances have been exceptional.”

“I’m proud to accept on behalf of Tru Earth, which includes not only one of the most forward-thinking talented teams of people you’ll find anywhere in the country but also 600,000 customers in 67 countries. They collectively are the #TruChangemakers™ who share our commitment to making true lasting change that helps save the planet. Tru Earth is a living example that environmentalism, social responsibility and capitalism can co-exist in one organization. Being kind, being humble, and getting the work done.” said Brad Liski, CEO & Co-Founder during his acceptance speech.

Brad has served as CEO since the company was born in October of 2018 and was awarded the prestigious Clean16 award this fall for his leadership in advancing the cause of sustainability in Canada. Under his leadership Tru Earth was also recently named Emerging Exporter of the Year and Top BC Exporter of the Year just last week.


Tru Earth® based in Vancouver, Canada is a leading eco-friendly household product company committed to eliminating plastic from landfills and oceans. At its core, you’ll discover that Tru Earth, is actually a movement (#TruEarthMovement™). The Tru Earth team joins more than a 600,000 equally committed people in 67 countries to combat the 645 billion plastic household product containers dumped in landfills and oceans globally each year.

Our customers are #TruChangeMakers™, disrupting the multi-billion-dollar household product industry, reducing carbon emissions by up to 94% and caring for the health of the planet and their families.

Tru Earth’s suite of products and planned launches come with our pledge to provide #TruChangeMakers with laundry, bathroom and kitchen products they need to make a substantial impact on the health of our world. To do our part, we promise to match all first-time subscriptions by donating to families in need across the globe. Because at Tru Earth, we know many small hinges can swing very, very big doors.

For more information on joining the movement or to purchase our products, please visit, connect with us on

Facebook: TruEarthMovement | Instagram @TruEarthMovement | Twitter @TruEarthLaundry #TruChangeMakers™| YouTube @TruEarthMovement


Tru Earth

Anita Spiller


Try Tru Earth Today
Free Shipping*

Back to blog