VANCOUVER, B.C. — August 11th, 2025 – Tru Earth™ is proud to announce it has been named a winner of the 2025 Canadian Grocer Impact Awards — Community category. This national recognition celebrates Tru Earth’s ongoing commitment to fighting hygiene poverty and supporting communities in need through its TRU Giving program.
The Canadian Grocer Impact Awards, now in their fifth year, honours retailers, suppliers, and organizations making a meaningful difference in the grocery industry and the communities they serve. The Community category recognizes companies with outstanding initiatives that strengthen local connections and create positive social change.
“Being recognized by the Canadian Grocer Impact Awards is a tremendous honour and a reflection of our shared vision to innovate and make true lasting change within the grocery industry. I am incredibly proud of what we’ve accomplished together with our retail partners and customers through TRU Giving — donating over 57,000,000 eco-strips in the fight against hygiene poverty.” – John Murphy, Chief Revenue Officer, Tru Earth.
Through TRU Giving, Tru Earth has donated $30,000,000 worth of laundry detergent strips and other essential products to organizations supporting individuals and families coast to coast —helping ensure access to basic hygiene while reducing plastic waste. This initiative has enabled 10 million people to have access to clean clothes and the dignity that comes with them.
“We’re proud to be recognized alongside other industry leaders making a difference in their communities,” added John Murphy. “Together, we’re proving that business can be a force for good, and this award inspires us to keep raising the bar. We sincerely thank our Retail Partners, whose partnership makes all of this possible.”
For more information on the 2025 Canadian Grocer Impact Awards, click [here].
About Tru Earth
In 2019, Tru Earth™, carved out a new category for laundry detergent with its innovative laundry sheet providing customers #TruChangeMakers—a better way to clean. Tru Earth’s disruptive suite of household cleaning products—including fabric enhancers (scent boosters and fabric softener), dishwashing detergent, toilet and multi-surface cleaning strips—are water activated, ultra-concentrated, pre-measured, and easy-to-use, all packaged in plastic-free packaging.
At its core, the #TruEarthMovement consists of millions of #TruChangeMakers in 80+ countries committed to Tru Earth's critical cause to make true lasting change that cares for your future. To date, Tru Earth has saved more than 190 million plastic containers from ever being created in the first place. Tru Earth’s global Tru Giving program has provided clean clothes to over 10 million individuals in need. We firmly believe clean clothes are a human right and are privileged to contribute to the planet and people through the 1% for the Planet network. As the Founding Sponsor of the American Shoreline Cleanup program in partnership with Ocean Wise, we are proud to support efforts to protect and restore our oceans.
As a multi-national, certified B Corporation, Tru Earth’s business model balances financial success, environmentalism, and social good. We manufacture/assemble in 4 countries, and our rapid growth rate affirms this strategy. It is bolstered by our global expansion and fast-growing retail footprint in the United States. We are leading the green household products revolution to care for you, your home, and your future.
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For media Inquiries for Tru Earth, contact:
Anita Spiller – Anita@tru.earth
Cell: 905-599-0477