Innovating Hope with Cleaning that Cares
Tru Earth™, the creator of the laundry sheet category, is excited to announce a lineup of groundbreaking innovations at this year’s Natural Products Expo West. As part of its unwavering commitment to eliminating single-use plastic, Tru Earth™ will debut three new products designed to transform the cleaning experience—NEW In-Wash Scent Boosters, Fabric Softener Sheets, and Dishwasher Detergent Tablets—featuring all-new plastic-free packaging innovations and refreshed brand imaging, highlighting the organization’s commitment to cleaning that cares.
Stay Fresher, Longer: In-Wash Scent Boosters
Tru Earth’s NEW In-Wash Scent Boosters redefine freshness with a purpose. Available in two refreshing scents—Ocean Wave and Lavender Bliss—these boosters let you enjoy long-lasting fragrance for up to 12 weeks while reducing stiffness and leaving clothes feeling soft and fresh.
Everyone loves the sensation of freshly washed clothes, and now, Tru Earth is making it even better. With a powerful formula that uses just a 1/4 capful, Tru Earth In-Wash Scent Boosters are a game-changer in terms of sustainability. Packaged in a 100% FSC-certified cardboard bottle, these boosters eliminate the need for single-use plastic bottles, supporting the movement toward a cleaner, greener future.
Softness, Perfected: Fabric Softener Sheets
Tru Earth’s NEW Fabric Softener Sheets offer a gentle, effective way to soften your laundry with no plastic waste. The Tru Earth Fabric Softener Sheets are designed for ultimate convenience—simply toss one in with your laundry detergent, and you’re done. Available in Fragrance-Free and Fresh Linen, these fabric softener sheets provide a classic, clean scent while softening laundry and simplifying your routine.
Tru Earth is dedicated to delivering cleaning products that not only care for your home, but also for the world around you. By eliminating plastic jugs and utilizing 100% recyclable packaging, the Fabric Softener Sheets are yet another step toward a cleaner planet.
Small but Mighty: Dishwasher Detergent Tablets
Tru Earth’s NEW & IMPROVED Dishwasher Detergent Tablets pack a punch when it comes to cleaning power. These small but mighty tablets are formulated to cut through grease and blast away stuck-on food, leaving dishes sparkling clean—without the plastic waste. Packaged in 100% recyclable cardboard, these pre-measured tablets are a perfect example of cleaning that cares, offering a mess-free alternative to traditional plastic detergent bottles.
Whether washing in hot or cold water, these tablets provide a powerful clean while reducing the environmental impact plastic containers have on the planet. Say goodbye to spills, waste, and chemicals like chlorine bleach, dyes, and parabens. With Tru Earth’s Dishwasher Detergent Tablets, cleaning your dishes is as simple as popping a tablet into your machine and letting it do the work.
Tru Earth’s Critical Cause
Tru Earth isn’t just a brand; it’s a movement #TruEarthMovement. The organization is committed to creating true lasting change that cares for your future. Their mission is clear: to reduce single-use plastic waste, minimize harmful chemicals, and offer effective solutions that make a difference today—and for generations to come.
“Our customers are part of this movement,” said Liski. “When you choose Tru Earth, you’re choosing cleaning products that care for your health, your home, and the future of the planet. Every small change adds up to make a big impact.”
Experience Tru Earth at Natural Products Expo West
Tru Earth’s full range of innovations, including the In-Wash Scent Boosters, Dishwasher Detergent Tablets, and Fabric Softener Sheets, will be showcased at Natural Products Expo West. Visit us at Booth # 2841 in Hall C to check out the future of cleaning. Attendees will be the first to experience Tru Earth’s powerful visual representation: a 16-foot "Tower of Reality," illustrating the average person’s annual plastic consumption: 500 lbs of plastic – EVERY person, EVERY year.
For more information, visit Tru Earth or connect with us on:
Facebook: Tru Earth | Facebook
Instagram: Tru Earth (@truearthmovement)
Twitter: Tru Earth (@TruEarthLaundry) / Twitter
YouTube Tru Earth - YouTube
For press inquiries, please contact:
Anita Spiller
VP of ESG & PR
Phone: 905-599-0477
Email: Anita@tru.earth
Full Expo West Press Kite: Here
About Tru Earth: In 2019, Tru Earth™, carved out a new category for laundry detergent with its innovative laundry sheet providing customers #TruChangeMakers—a better way to clean. Tru Earth’s disruptive suite of household cleaning products—including fabric enhancers (scent boosters and fabric softener), dishwashing detergent, toilet and multi-surface cleaning strips—are water activated, ultra-concentrated, pre-measured, and easy-to-use, all packaged in plastic-free packaging.
At its core, the #TruEarthMovement consists of millions of #TruChangeMakers in 80+ countries committed to Tru Earth's critical cause to make true lasting change that cares for your future. To date, Tru Earth has saved more than 190 million plastic containers from ever being created in the first place. Tru Earth’s global Tru Giving program has provided clean clothes to over 10 million individuals in need. We firmly believe clean clothes are a human right and are privileged to contribute to the planet and people through the 1% for the Planet network.
As the Founding Sponsor of the American Shoreline Cleanup program in partnership with Ocean Wise, we are proud to support efforts to protect and restore our oceans.
As a multi-national, certified B Corporation, Tru Earth’s business model balances financial success, environmentalism, and social good. We manufacture/assemble in 4 countries, and our rapid growth rate affirms this strategy. It is bolstered by our global expansion and fast-growing retail footprint in the United States. We are leading the green household products revolution to care for you, your home, and your future.