Announces more than 7,400 new U.S. retailers and expansion into the Netherlands
WASHINGTON, DC, June 3rd, 2024 -- Tru Earth, a multi-national, certified B Corporation, is celebrating its highest growth year ever, recording a 160% increase in revenue over its previous fiscal year. Additionally, the award-winning brand, founded just five years ago, also reported that it had reached a milestone of selling $100 million of Tru Earth products to U.S. consumers.
Tru Earth’s laundry eco-strips®, along with other innovative household cleaning products, are currently available at more than 27,000 stores throughout Canada and the U.S., across grocery, general, pharmacy, specialty, convenience, and home improvement. The organization’s U.S. commercial footprint has continued to expand in the last six months with the addition of more than 7,436 new retailers such as Kroger, Safeway/Albertsons, Publix, Stop & Shop, Hannaford, Giant, WEIS, Fresh Thyme, ShopRite, Winn-Dixie and more.
In opening its first European office in the Netherlands, Tru Earth is making good on its commitment to help more consumers have earth-friendly choices in home cleaning products, underscoring its critical cause to make true, lasting change that helps save the planet.
“I am so proud of what our organization has achieved in just five years,” said Brad Liski, chief executive officer of Tru Earth. “What started as a vision to eradicate plastic from the home and help protect our environment for future generations, has evolved into a global movement of millions of #TruChangeMakers across 80 countries, all committed to helping create a plastic-free future.”
With a business model that equally prioritizes environmentalism, social good and capitalism, Tru Earth leverages its continued business growth to increase efforts to help eradicate household single-use plastic and donate to those in need. To date, Tru Earth has saved more than 175 million plastic containers from being created by offering consumers a new approach -- laundry eco-strips® -- rather than laundry products packaged in large plastic jugs, many of which end up in landfills and oceans. On the social impact front, Tru Earth’s global giving program has donated more than 36 million laundry eco-strips®, or loads of wash, to in-need individuals and organizations around the world.
ABOUT TRU EARTH
In 2019, Tru Earth™, carved out a new category for laundry detergent with its innovative laundry sheet providing customers #TruChangeMakers—a better way to clean. Tru Earth’s disruptive suite of household cleaning products—including fabric enhancers (scent boosters and fabric softener), dishwashing detergent, toilet and multi-surface cleaning strips—are water activated, ultra-concentrated, pre-measured, and easy-to-use, all packaged in plastic-free packaging.
At its core, the #TruEarthMovement consists of millions of #TruChangeMakers in 80+ countries committed to Tru Earth's critical cause to make true lasting change that cares for your future. To date, Tru Earth has saved more than 190 million plastic containers from ever being created in the first place. Tru Earth’s global Tru Giving program has provided clean clothes to over 10 million individuals in need. We firmly believe clean clothes are a human right and are privileged to contribute to the planet and people through the 1% for the Planet network. As the Founding Sponsor of the American Shoreline Cleanup program in partnership with Ocean Wise, we are proud to support efforts to protect and restore our oceans.
As a multi-national, certified B Corporation, Tru Earth’s business model balances financial success, environmentalism, and social good. We manufacture/assemble in 4 countries, and our rapid growth rate affirms this strategy. It is bolstered by our global expansion and fast-growing retail footprint in the United States. We are leading the green household products revolution to care for you, your home, and your future.
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For media Inquiries for Tru Earth, contact:
Anita Spiller – Anita@tru.earth
Cell: 905-599-0477