Palm Springs, CA – May 16, 2024 – Tru Earth™ has been awarded the Silver Halo Award in the Best Climate Change or Conservation Initiative category by Engage for Good. The recognition celebrates Tru Earth’s transformative Corporate Tru Giving Program, a global initiative that has combined environmental sustainability with humanitarian support.
Since launching the program, Tru Earth has donated 35,824,529 laundry eco-strips® to over 1,000 nonprofit organizations across the United States, Canada, South America, Africa, and the UK. The donation—valued at $13.5 million USD (retail)—has provided an estimated 6.6 million people with a month’s worth of laundry supplies, helping communities maintain hygiene and dignity in times of need.
"At Tru Earth, our mission is grounded in the triple bottom line—people, planet, and profit," said Brad Liski, CEO of Tru Earth. "This award recognizes how a purpose-driven business can deliver environmental innovation, create social impact, and thrive commercially. We're proud to support communities in need while driving progress toward eliminating single-use and short-lived plastics."
More than 75% of participating organizations that Tru Earth supports receive regular product shipments, reflecting the ongoing commitment Tru Earth has to reducing environmental harm while empowering communities. By replacing traditional laundry jugs with compact eco-strips, the program not only supports underserved populations but also furthers Tru Earth's core objective of removing plastic waste from the global supply chain.
The Halo Awards, presented annually by Engage for Good, honor businesses and nonprofits that engage in meaningful social impact initiatives. The Silver recognition in the Climate Change or Conservation category highlights Tru Earth’s unique ability to blend product innovation with purpose.
About Tru Earth
In 2019, Tru Earth™, carved out a new category for laundry detergent with its innovative laundry sheet providing customers #TruChangeMakers—a better way to clean. Tru Earth’s disruptive suite of household cleaning products—including fabric enhancers (scent boosters and fabric softener), dishwashing detergent, toilet and multi-surface cleaning strips—are water activated, ultra-concentrated, pre-measured, and easy-to-use, all packaged in plastic-free packaging.
At its core, the #TruEarthMovement consists of millions of #TruChangeMakers in 80+ countries committed to Tru Earth's critical cause to make true lasting change that cares for your future. To date, Tru Earth has saved more than 190 million plastic containers from ever being created in the first place. Tru Earth’s global Tru Giving program has provided clean clothes to over 10 million individuals in need. We firmly believe clean clothes are a human right and are privileged to contribute to the planet and people through the 1% for the Planet network. As the Founding Sponsor of the American Shoreline Cleanup program in partnership with Ocean Wise, we are proud to support efforts to protect and restore our oceans.
As a multi-national, certified B Corporation, Tru Earth’s business model balances financial success, environmentalism, and social good. We manufacture/assemble in 4 countries, and our rapid growth rate affirms this strategy. It is bolstered by our global expansion and fast-growing retail footprint in the United States. We are leading the green household products revolution to care for you, your home, and your future.
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For media Inquiries for Tru Earth, contact:
Anita Spiller – Anita@tru.earth
Cell: 905-599-0477