New 16-Foot “Tower of Reality” Installation Highlights the Environmental Impact of Plastic Consumption, Featuring Tru Earth’s Latest Innovation in Eco-Friendly Laundry Solutions
Colonie, NY — March 31, 2025 – Tru Earth™, the leading brand in innovative household cleaning products that care for you & your clothes, is excited to announce the launch of their latest innovation: Ultra Laundry Detergent. Meet the future of laundry! As the first PVA-free laundry detergent sheet on the market, this groundbreaking product delivers powerful cleaning performance with fewer ingredients, less waste and more care for your clothes and skin. In honor of Earth Month, Tru Earth and Colonie Center have partnered to install an eye-opening, 16-foot “Tower of Reality,” visually demonstrating the staggering amount of plastic waste that every person generates plastic per person, every year.
This striking installation, located in the heart of Colonie Center, is designed to raise awareness about the growing environmental crisis and inspire change through action. The Tower of Reality will be on display throughout Earth Month and beyond, inviting visitors to reflect on the everyday plastic waste they create and its lasting impact on the planet. Check out our timelapse video here.
"We are proud to host the Tower of Reality at Colonie Center and provide our community with a thought-provoking way to engage with the realities of plastic waste," said Adison Johnson, Marketing and Business Development Manager at Colonie Center. "As a shopping destination, we recognize the importance of promoting sustainable choices, and we hope this exhibit inspires meaningful action during Earth Month and beyond."
Alongside this powerful visual statement, Tru Earth will offer mallgoers a chance to make a positive difference with special coupons for 50% off (use coupon code – DITCHTHEJUG50) their new Ultra Laundry Detergent - a detergent that is not only tough on stains but also gentle on the planet. The product comes in a small, eco-friendly package that eliminates the need for traditional plastic containers, reducing overall plastic consumption.
“We are thrilled to partner with Colonie Center in this eye-opening campaign for Earth Month,” said Tru Earth VP of ESG & Corporate Communications, Anita Spiller. “The 'Tower of Reality' is a powerful reminder of just how much plastic we each consume annually. By offering Tru Earth’s innovative, eco-friendly laundry detergent, we’re providing a tangible solution to reduce plastic waste while still delivering effective, safe cleaning power for households everywhere. We are cleaning that cares!”
Visit Colonie Center to See the Tower of Reality
The Tower of Reality is on display now through June 15, 2025. We encourage shoppers to stop by and experience this impactful installation while learning more about how they can reduce plastic waste in their everyday lives. Don’t miss your chance to pick up a 50% off coupon for Tru Earth’s Ultra Laundry Detergent, Fragrance-Free & Clear Sky Scent.
ABOUT TRU EARTH
In 2019, Tru Earth™, carved out a new category for laundry detergent with its innovative laundry sheet providing customers #TruChangeMakers—a better way to clean. Tru Earth’s disruptive suite of household cleaning products—including fabric enhancers (scent boosters and fabric softener), dishwashing detergent, toilet and multi-surface cleaning strips—are water activated, ultra-concentrated, pre-measured, and easy-to-use, all packaged in plastic-free packaging.
At its core, the #TruEarthMovement consists of millions of #TruChangeMakers in 80+ countries committed to Tru Earth's critical cause to make true lasting change that cares for your future. To date, Tru Earth has saved more than 190 million plastic containers from ever being created in the first place. Tru Earth’s global Tru Giving program has provided clean clothes to over 10 million individuals in need. We firmly believe clean clothes are a human right and are privileged to contribute to the planet and people through the 1% for the Planet network. As the Founding Sponsor of the American Shoreline Cleanup program in partnership with Ocean Wise, we are proud to support efforts to protect and restore our oceans.
As a multi-national, certified B Corporation, Tru Earth’s business model balances financial success, environmentalism, and social good. We manufacture/assemble in 4 countries, and our rapid growth rate affirms this strategy. It is bolstered by our global expansion and fast-growing retail footprint in the United States. We are leading the green household products revolution to care for you, your home, and your future.
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For media Inquiries for Tru Earth, contact:
Anita Spiller – Anita@tru.earth
Cell: 905-599-0477