Tru Earth is giving back 1% of all sales, not profits, to environmental causes.
Midland, Michigan - April 2nd, 2025 – Tru Earth™ is proud to announce its official membership with 1% for the Planet, committing to donating 1% of annual sales to support environmental organizations focused on the environment.
At Tru Earth, their mission has always been about more than just laundry—it’s about making true lasting change that cares for your future. From donating over 50 million eco-strips—valued at $25 million in retail—to communities in need, to tackling plastic pollution as a founding sponsor of the Ocean Wise American Shoreline Cleanup Program, they’re committed to making a lasting impact on both people and the planet.
"Joining 1% for the Planet is a significant step in our ongoing commitment to climate action," said Anita Spiller, Vice President of Environmental, Social, and Governance (ESG) at Tru Earth. "This partnership underscores our dedication to not only reducing our environmental impact but also actively supporting organizations that are that are making a lasting impact on the health and future of our planet.”
Joining 1% for the Planet is a natural extension of Tru Earth’s commitment. It strengthens and validates the work they’re already doing, allowing them to drive even greater environmental and social change. By pledging 1% of their revenue, they’re reinforcing their promise of Cleaning that Cares —because every action counts.
"I am thrilled to welcome Tru Earth to the 1% for the Planet network", said Kate Williams, CEO of 1% for the Planet. Since their inception, Tru Earth has demonstrated a steadfast commitment to eliminating plastic waste, conserving natural resources, empowering local economies and driving meaningful change for both people and the planet. Their dedication to sustainability aligns seamlessly with our mission, and we eagerly anticipate the positive impact they will continue to create as part of our global community."
By contributing 1% of their annual sales, thousands of 1% for the Planet members have raised over $700 million in funding to support environmental partners around the globe. Partners are vetted and approved based on referrals, track record, and environmental focus. With over 7,200 environmental partners in the 1% for the Planet network, every member can find and support the causes that matter most to them.
About Tru Earth
In 2019, Tru Earth™, carved out a new category for laundry detergent with its innovative laundry sheet providing customers #TruChangeMakers—a better way to clean. Tru Earth’s disruptive suite of household cleaning products—including fabric enhancers (scent boosters and fabric softener), dishwashing detergent, toilet and multi-surface cleaning strips—are water activated, ultra-concentrated, premeasured, and easy-to-use, all packaged in plastic-free packaging.
At its core, the #TruEarthMovement consists of millions of #TruChangeMakers in 80+ countries committed to Tru Earth's critical cause to make true lasting change that cares for your future. To date, Tru Earth has saved more than 190 million plastic containers from ever being created in the first place. Tru Earth’s global Tru Giving program has provided clean clothes to over 10 million individuals in need.
We firmly believe clean clothes are a human right and are privileged to contribute to the planet and people through the 1% for the Planet network. As the Founding Sponsor of the American Shoreline Cleanup program in partnership with Ocean Wise, we are proud to support efforts to protect and restore our oceans.
As a multi-national, certified B Corporation, Tru Earth’s business model balances financial success, environmentalism, and social good. We manufacture/assemble in 4 countries, and our rapid growth rate affirms this strategy. It is bolstered by our global expansion and fast-growing retail footprint in the United States. We are leading the green household products revolution to care for you, your home, and your
future.
Facebook: Tru Earth | Facebook
Instagram: Tru Earth (@truearthmovement)
Twitter: Tru Earth (@TruEarthLaundry) / Twitter
YouTube Tru Earth - YouTube
About 1% for the Planet
1% for the Planet is a global organization that exists to ensure our planet and future generations thrive. We act as an accountability partner for businesses supporting environmental partners through annual membership. We make environmental giving easy and effective through partnership advising, impact storytelling, and third-party certification.
Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue-Ribbon Flies, our members have given millions to environmental partners. Today, 1% for the Planet’s global network consists of thousands of businesses and environmental partners working toward a better future.
Look for our logo to purchase for the planet, learn more, and join at onepercentfortheplanet.org.
For media Inquiries for Tru Earth, contact:
Anita Spiller – Anita@tru.earth
Cell: 905-599-0477
For more information about 1% for the Planet, contact our Brand & Marketing Team:
Brand & Marketing Team, 1% for the Planet
marketing@onepercentfortheplanet.org
Office: 802-861-0460