Tru Earth, a leader in household cleaning solutions, is proud to announce the launch of its new In-Wash Scent Boosters, designed to give your laundry that fresh, clean feeling for up to 12 weeks. Everyone loves the sensation of freshly washed clothes, and now, Tru Earth is making it even better. The In-Wash Scent Boosters let you customize your scent experience, so you can enjoy a clean, vibrant scent wash after wash. Simply add 1/4 capful to start, adjusting to your desired intensity. Tru Earth’s formula is designed to last, meaning a little goes a long way.
“We’re excited to introduce the In-Wash Scent Boosters as part of our ongoing commitment to providing innovative, high-quality products,” said Brad Liski, CEO of Tru Earth. “Not only do we want our customers to experience that fresh, invigorating laundry feeling, but we want to help them do so in a way that cares for the planet. Our new scent boosters offer a lasting fragrance without adding unnecessary plastic waste to landfills.”
The new scent boosters come in two captivating fragrances: Ocean Wave and Lavender Bliss. The Ocean Wave scent evokes the refreshing essence of a cool ocean breeze, filling your laundry with the crisp, invigorating aroma of salty air. On the other hand, Lavender Bliss offers a tranquil, serene fragrance, reminiscent of blooming lavender fields, creating a peaceful atmosphere every time you open the laundry
basket.
Why Choose Tru Earth In-Wash Scent Boosters?
- Plastic Bottle-Free Packaging
- 12 Weeks of Long-Lasting Scent
- Dye-Free, Paraben-Free, Phthalate-Free
- Vegan & Animal-Cruelty-Free
- Works in All Temperatures
In line with Tru Earth's mission to battle forever plastics, these In-Wash Scent Boosters are packaged in 100% FSC-certified cardboard, eliminating the need for bulky plastic bottles. The product is vegan, dye-free, paraben-free, and phthalate-free, offering an environmentally responsible alternative without compromising
on quality.
Call to Action:
It’s time to make your laundry as fresh as you feel. Experience Tru Earth In-Wash Scent Boosters today and enjoy the long-lasting, refreshing scent of a cleaner world.
For more information, visit Tru Earth or connect with us on:
Facebook: Tru Earth | Facebook
Instagram: Tru Earth (@truearthmovement)
Twitter: Tru Earth (@TruEarthLaundry) / Twitter
YouTube Tru Earth - YouTube
For press inquiries, please contact:
Anita Spiller
VP of ESG & PR
Phone: 905-599-0477
Email: Anita@tru.earth
Full Expo West Press Kite: Here
About Tru Earth: In 2019, Tru Earth™, carved out a new category for laundry detergent with its innovative laundry sheet providing customers #TruChangeMakers—a better way to clean. Tru Earth’s disruptive suite of household cleaning products—including fabric enhancers (scent boosters and fabric softener), dishwashing detergent, toilet and multi-surface cleaning strips—are water activated, ultra-concentrated, pre-measured, and easy-to-use, all packaged in plastic-free packaging.
At its core, the #TruEarthMovement consists of millions of #TruChangeMakers in 80+ countries committed to Tru Earth's critical cause to make true lasting change that cares for your future. To date, Tru Earth has saved more than 190 million plastic containers from ever being created in the first place. Tru Earth’s global Tru Giving program has provided clean clothes to over 10 million individuals in need. We firmly believe clean clothes are a human right and are privileged to contribute to the planet and people through the 1% for the Planet network.
As the Founding Sponsor of the American Shoreline Cleanup program in partnership with Ocean Wise, we are proud to support efforts to protect and restore our oceans.
As a multi-national, certified B Corporation, Tru Earth’s business model balances financial success, environmentalism, and social good. We manufacture/assemble in 4 countries, and our rapid growth rate affirms this strategy. It is bolstered by our global expansion and fast-growing retail footprint in the United States. We are leading the green household products revolution to care for you, your home, and your future.