Vancouver, British Columbia – April 23, 2025 – Tru Earth is honoured to be recognized as one of Canada’s Greenest Employers for 2025, a prestigious designation that highlights organizations at the forefront of environmental leadership and sustainable workplace practices. This recognition, awarded by MediaCorp Canada Inc. as part of its 17th annual Canada’s Greenest Employers competition, celebrates companies that have not only embedded sustainability into their operations, but also foster a corporate culture that empowers employees to lead with environmental purpose.
The award acknowledges several key initiatives that reflect our environmental commitment, including:
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Tru Earth's #TruEarthMovement encourages employees to get involved by volunteering for various social & environmentally focused projects, including beach cleanups with Ocean Wise.
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Tru Earth has implemented policies and processes to ensure its suppliers use sustainable business practices and have active measures to reduce their emissions and waste production -- additionally, the organization ensures product packaging comes solely from FSC-certified manufacturers.
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Tru Earth offers in-house waste reduction and recycling programs that go beyond municipal minimums -- in partnership with Happy Stan's Recycling Services, the organization has improved its mixed paper, wood, metal, plastic, and compost recycling programs, ensuring a waste diversion rate of over 95 per cent from landfill and incineration.
Tru Earth continues to invest in new ways to minimize its environmental footprint while encouraging employees to be sustainability champions—at work and in their communities.
“Being named one of Canada’s Greenest Employers is both an honour and a motivator,” said Johanna Skitt, VP of People & Culture at Tru Earth. “We’re constantly challenging ourselves to do better and put our critical cause into action—to make true, lasting change that cares for your future.”
To learn more about why Tru Earth was selected for this recognition, [click here].
About Tru Earth
In 2019, Tru Earth™, carved out a new category for laundry detergent with its innovative laundry sheet providing customers #TruChangeMakers—a better way to clean. Tru Earth’s disruptive suite of household cleaning products—including fabric enhancers (scent boosters and fabric softener), dishwashing detergent, toilet and multi-surface cleaning strips—are water activated, ultra-concentrated, pre-measured, and easy-to-use, all packaged in plastic-free packaging.
At its core, the #TruEarthMovement consists of millions of #TruChangeMakers in 80+ countries committed to Tru Earth's critical cause to make true lasting change that cares for your future. To date, Tru Earth has saved more than 190 million plastic containers from ever being created in the first place. Tru Earth’s global Tru Giving program has provided clean clothes to over 10 million individuals in need. We firmly believe clean clothes are a human right and are privileged to contribute to the planet and people through the 1% for the Planet network. As the Founding Sponsor of the American Shoreline Cleanup program in partnership with Ocean Wise, we are proud to support efforts to protect and restore our oceans.
As a multi-national, certified B Corporation, Tru Earth’s business model balances financial success, environmentalism, and social good. We manufacture/assemble in 4 countries, and our rapid growth rate affirms this strategy. It is bolstered by our global expansion and fast-growing retail footprint in the United States. We are leading the green household products revolution to care for you, your home, and your future.
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For media Inquiries for Tru Earth, contact:
Anita Spiller – Anita@tru.earth
Cell: 905-599-0477