Tru Earth Eliminates Two Million Jugs From Entering Landfills

Tru Earth Eliminates Two Million Jugs From Entering Landfills

Tru Earth Hits a Major Milestone with 2-Million

Plastic Jugs Eliminated from Landfills!


The company thanks Tru change-makers for their dedication to the #TruEarthMovement.




VANCOUVER, BRITISH COLUMBIA (October 22nd, 2020) – Tru Earth announced today that the company and its change-maker supporters have prevented more than 2-million non-compostable plastic laundry jugs from reaching landfills. The milestone represents a significant and profound moment in the short history of the company that Canadian Business recently identified as Canada’s top-growing environmental startup within the last five years.




As of today, the actual number of jugs saved is 2,026,556, an achievement that would not have been possible without the commitment of Tru change-makers who have made the conscious choice to do better for the environment and themselves.




As Tru Earth disrupts the laundry industry with their innovative eco-strips, the company plans to encourage more people to make the switch and join the #TruEarthMovement. Tru change-makers amplify their effort by participating in consistent, small actions, that can impact the world. If it takes a village to make a difference, Tru Earth’s change-makers are a city. They are the reason for Tru Earth’s success in the war on plastic.




“When we launched Tru Earth in April 2019, we had a dream to reduce the number of laundry jugs that found their way into landfills,” said Ryan Mckenzie, Co-founder of Tru Earth. “Our goal was to eliminate 1-million of these jugs. Thanks to our amazing community of change-makers we’ve been able to more than double that goal! In 18 months,” he said. “Cheers to all the amazing change-makers making a difference in the world! This is your moment.”




Our customers are the heroes. Meet the Tru change-makers! They continue to spread the word about the changes they've made to lower their own carbon footprint. Our community leads by example. They are demonstrating that small changes or hinges, as Tru Earth calls them, can open big doors. Proving that one person can influence thousands of people in making simple, sustainable changes.




About Tru Earth:

Tru Earth, based in Vancouver, Canada provides global consumers with eco-friendly zero waste laundry detergent strips. Tru Earth is disrupting the laundry industry with its bold leadership, innovation and commitment to putting the health of our planet earth first. With the goal of reducing the environmental impact we have on our planet, one small change at a time, Tru Earth has founded the #truearthmovement which has three core values:

Simplicity. We believe little hinges swing big doors and small actions add up to big changes. We’re not perfect and we’re not asking anyone else to be.

Empowerment: We all have the power to choose. We create products that empower people to choose sustainability, without compromising convenience.

Integrity: We will never compromise our values or cut corners to reduce costs. We will not shortchange the environment to make a profit. We will be transparent about production and ingredients.

For more information on joining the movement or to purchase our products, please visit, connect with us on


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