Tru Earth Donates 150,000 Loads of Laundry Detergent to The Village of Hope

Tru Earth Donates 150,000 Loads of Laundry Detergent to The Village of Hope

Tru Earth to Donate 150,000 Loads of Laundry Detergent

to The Village of Hope in Support of Back to School Campaign

The donation will eliminate laundry costs leaving more money for food during these trying times.

Jordan, ON (August 20, 2020) – Tru Earth

Niagara’s most vulnerable will benefit from a donation of 150,000 Tru Earth laundry strips to The Village of Hope. Today’s donation of 150,000 zero waste strips, inspired by the growing need during the COVID-19 crisis and valued at $72,000 is part of Canadian company, Tru Earth’s commitment to continually give back to those who need assistance. It is a continuation in a campaign that has already topped 2 million loads of laundry to support food banks, shelters and hospitals in Canada and abroad.

Today’s donation will eliminate laundry costs for the more than 500 families and individuals who access programs at The Village of Hope. “We believe that it takes a village to raise a child, says Cheryl Keddy-Scott, Executive Director of The Village of Hope. “That strong sense of community is what drive us every day to help those who are living on the margins and facing food insecurity. This donation of laundry strips will give families more money to feed their families.”

Tru Earth is celebrating the generosity of customers who spurred the donation of 2,021,984 loads of laundry detergent ($1,051,188.93 retail value) to families in need across the globe. For every load that is purchased on subscription, a load is donated to the cause. “Our core value at Tru Earth is that consistent small action can lead to big change in the world. We see this not as a choice but as our commitment to help make the world a better place” said Brad Liski, Co-Founder of Tru Earth. “We are a Start Up Company but we are inspired by our team, our customers and our local, national and international organizations that are addressing the greatest need and caring for the most vulnerable among us. We urge other Canadian companies to come forward and help those most in need during this pandemic.”

Tru Earth is challenging other companies to step forward and help fill the gap for families who have food insecurities. Food banks not only need fresh food and pantry items but also household and personal items too. If companies have disposable paper products, hygiene essentials and non-food items, they can help the cause as well. For every dollar that can be saved on these items means more money for rent, hydro and transportation costs. Now is the time to join the movement. #truthearthmovement


Anita Spiller, Tru Earth Public Relations

P: 905-599-0477 / E:

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About Tru Earth:

Tru Earth, based in Vancouver, Canada provides consumers with eco-friendly zero waste laundry detergent strips. Tru Earth is disrupting the laundry industry with its bold leadership, innovation and commitment to putting the health of our planet earth first. With the goal of reducing the environmental impact we have on our planet, one small change at a time, Tru Earth has founded the #truearthmovement which has three core values:

Simplicity. We believe little hinges swing big doors and small actions add up to big changes. We’re not perfect and we’re not asking anyone else to be.

Empowerment: We all have the power to choose. We create products that empower people to choose sustainability, without compromising convenience.

Integrity: We will never compromise our values or cut corners to reduce costs. We will not shortchange the environment to make a profit. We will be transparent about production and ingredients.

For more information on joining the movement or to purchase our products, please visit, connect with us on


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