Vancouver, British Columbia, June 16, 2023 — Today, Tru Earth, the award winning global household cleaning product company committed to eradicating single-use and short-lived plastic in the home, announced it has acquired Net Zero Co., creators and sellers of reusable household products online. The move marks a key milestone in Tru Earth’s growth strategy to make easy, effective, eco-conscious household products accessible to consumers through the launch of www.EcoCollective.Earth, an online marketplace, which will feature Net-Zero Co’s products. The acquisition was catalyzed by Net Zero Founder, Amy Kim’s, decision to attend the University of Victoria to obtain her degree in Psychology.

“Net Zero has been a passion of mine for years so I’m proud that it can continue to grow under the stewardship of Tru Earth and the Eco Collective while I continue my educational journey,” mentions Kim. “I’ve always valued Shannon’s advice and am excited to work with her and the Eco-Collective team on a deeper level.”

Net Zero’s products are already sold at the Eco-Collective, Tru Earth’s brick-and-mortar stores located in Vancouver and Toronto, alongside products from Tru Earth and Basic Goods Trading Company, an affordable eco-conscious household goods provider. The Eco-Collective online marketplace has launched with these two sister brands of Tru Earth with more brands to join.

“I’ve been a longtime admirer of what Amy and her team are doing. The Eco-Collective was created to give smaller companies, like Net Zero, the chance to shine because we believe many small hinges swing big doors,” says Shannon O’Reilly, Founder of Basic Goods Trading Company and Eco-Collective by Tru Earth. “We are excited to see Net-Zero join the Tru Earth family, building off of the launches of our Eco Collective stores to diversify our offerings online.”


About Tru Earth

Tru Earth, an award winning household cleaning products organization, equally prioritizes environmentalism, capitalism and social good. Their 944% growth rate over four years affirms this strategy, and is bolstered by their expansion from Canada into the US and other regions.

At its core, the #TruEarthMovement consists of 1.2 million #TruChangeMakers in 78 countries helping to combat the billions of household plastic containers and other single-use plastics dumped in landfills and oceans each year. As part of its critical cause to make true lasting change that helps save the planet, the organization educates consumers on earth-friendly swaps and donates products to families in need around the world. To date, Tru Earth has donated more than 29 million loads of laundry with a guiding ethos that many small hinges can swing open the very big door on climate change.

For more information on joining the movement and our current battle to eradicate plastic, please visit , or connect with us on

Facebook: Tru Earth | Facebook

Instagram: Tru Earth (@truearthmovement)

Twitter: Tru Earth (@TruEarthLaundry) / Twitter

YouTube Tru Earth - YouTube

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