Year In Review: Remarkable Ways You Helped Impact 2020

Year In Review: Remarkable Ways You Helped Impact 2020

Thank You For Being a Changemaker!


It is no secret that 2020 was a challenging year.

Even though we all faced individual struggles, you have helped to prove that even when times are hard, groups of people around the world can band together to make a big impact.

So to celebrate everything positive we've done together in 2020, here is a little Tru Earth recap to end your year on a highnote.


Plastic Stacked To Space

Laundry Jugs to Space

Total Plastic Bottles Eliminated: 2,532,345

How much is 2,532,345 exactly?

2,532,345 plastic laundry bottles, when stacked on top of each other, is enough bottles to create eight stacks of laundry bottles that reach all the way into space.

2,532,345 plastic bottles is what you've helped eliminate from landfills when you switched to Tru Earth Eco-Strips Laundry Detergent and stopped using detergent that comes in plastic bottles.



A Whole Lot Of Love

Loads of Laundry Detergent Donated

Total Loads of Laundry Donated: 4,133,080

Total value of donations: $2,000,000+

As Changemakers, not only do we love our planet, we also love people.

When COVID-19 started we decided that we didn't want to stand on the sidelines.

Together we could help people who are struggling to make ends meet in this difficult time.

We visited a few food banks, and noticed they typically don't have a lot of extra space. This means for most food banks to stock laundry detergent they need to sacrifice precious storage space that could otherwise be used to store food. As a result, it is hard for most food banks to stock things like laundry detergent.

Conveniently, Tru Earth takes up very little space compared to traditional detergents. This makes Tru Earth the perfect match for Food Banks.

So what did we do?

We started matching every subscription purchased, and have now donated 4,133,080 loads of laundry detergent to North American food banks, front-line workers, and shelters.

We also partnered with HPIC to donate 300,000 loads to support the Obaatanpa Project in Ghana.

All in all, Changemakers have helped Tru Earth donate more than $2,000,000 in laundry detergent strips in 2020, and will continue to help into the future!

Changemakers All Over The World

Changemakers in 55 Countries

Number of Countries using Tru Earth Laundry Strips: 55

Typically you see companies grow in one or two countries at a time. Thanks to Changemakers like you, Tru Earth is now purchased by people in 55 Countries.

Worldwide free shipping* helps.

Sharing is caring.


Available in 2000+ Stores


When Tru Earth started we were only available for purchase directly on our website.

You started asking your local stores to carry Tru Earth, and they've listened.

In less than 20 months, Tru Earth was available to be purchased in more than 2000 stores.

A testament to how little changes can make big impact. One simple request at your local retailer is sometimes all it takes to get our products on their shelves.

Every retail store that sells Tru Earth helps us become accessible to more people.

Find a retailer who sells Tru Earth in your area.

The Second Fastest Growing Startup in Canada

Fastest Startup List

The Tru Earth Movement started April 2, 2019 when our first consumer order came in (Thanks Melinda)

When the order showed up in our system, Brad, Kevin, and Ryan ran around the room celebrating.

They were so excited, that they all touched the envelope before applying the stamp to send it off to be delivered.

Less than two years later, Tru Earth has more than 225,000 Changemakers.

Tru Earth has gone from a team of three, to more than 185 employees.

In fact, Tru Earth has grown so quickly we were recognized by Canadian Business Magazine as the second fastest growing startup in all of Canada.

Without you, we'd never be able to make this kind of impact.


We Removed The Water From Even More Products

Two New Product Lines

We've been listening to your feedback, and are constantly working on new exciting products that can further cut back on plastic use in the home.

This year we launched two new products in our popular Eco-Strip format:

Tru Earth Platinum Laundry Detergent

Tru Earth Platinum laundry detergent strips are formulated to clean the dirtiest laundry. Our heavy duty laundry detergent formula exists for people with heavy duty laundry needs.

Tru Earth Multi-Surface Cleaner

Tru Earth Multi-Surface Cleaner strips contain all the cleaning power of big brand multi-surface cleaner, but with none of the water, and none of the plastic. Just toss a strip in a spray bottle, add hot water, and shake.

8-pack Tru Earth Multi-Surface Cleaner

Multi-Surface Cleaner


Helping Schools, Teams, and Organizations Raise Funds


In 2020 the words "social distancing" became a common place in our vocabulary. Along with the word came a lot of new challenges.

One of these challenges were for organizations you relied on fundraising to help fund them. Going door-to-door, collecting money, and delivering products became impossible.

So in September we launched a no-touch fundraising program. Allowing schools, teams, and other organizations to promote Tru Earth products and share in the profits.

We did this all without the need for fundraisers to collect money, deliver product, or follow up with their customers.

In the first few months, we've now helped 98 different organization raise money while helping keep their members safe.

You can learn more about our fundraising here.


Gone Viral: Not Once, Not Twice, But Thrice!

We Went Viral

Drumroll please...

In 2020 Tru Earth videos had more than 100,000,000 views. You read that right, one hundred million views between Facebook and YouTube. Thanks to Talitha Hanks, you'll never forget the "Things You Should Never Mix With Water".

Scroll down to see this year's most popular videos.

Things You Should Never Mix With Water

Total Views: 30,000,000+



The Tru Earth Origin Story

Total Views: 45,000,000+


Tru Earth Laundry Strips - The Zero Waste Laundry Detergent Upgrade

Total Views: 13,500,000+



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