Tru Earth, the creator of the laundry sheet category, is excited to introduce its latest innovation—the NEW Tru Earth Fabric Softener Sheets. Achieving irresistibly soft laundry has never been easier or more effective. These in-wash sheets reduce stiffness and leave your clothes feeling fresh and comfortable, all without the need for heavy plastic jugs.
Available in Fragrance-Free and Fresh Linen, these fabric softener sheets provide a classic, clean scent while simplifying your laundry routine. Just toss a sheet in with your Tru Earth™ Laundry Detergent, and let it do the work. The new Tru Earth Fabric Softener Sheets are safe for all washing machines, including HE models, and work in both hot and cold water.
“We’re thrilled to offer our customers a better way to soften their laundry,” said Brad Liski, CEO of Tru Earth. “Our new Fabric Softener Sheets deliver the same high-quality results people expect from Tru Earth, while keeping our commitment to reducing single-use plastic and providing a mess-free, easy-to-use solution.”
Powerfully Simple
No more measuring, spills, or waste. Each pre-measured sheet delivers just the right amount of softness for your laundry load. The Tru Earth Fabric Softener Sheets are designed for ultimate convenience—simply toss one in with your laundry detergent, and you’re done. Plus, the product’s 100% recyclable packaging means it’s better for the planet, too.
New Product, Same Tru Commitment
Tru Earth’s new Fabric Softener Sheets are free from parabens, phosphates, phthalates, and chlorine bleach, ensuring a gentle experience for both your skin and your clothes. Whether you're washing in hot or cold water, these sheets work to keep your laundry fresh and soft while helping to reduce plastic waste in landfills.
Why Choose Tru Earth Fabric Softener Sheets?
- Hypoallergenic (Fragrance-Free only)
- Paraben-Free, Phosphate-Free, Phthalate-Free
- Chlorine Bleach-Free
- Vegan, Animal Cruelty-Free
- No measuring & no mess
- Safe for all washing machines, including HE
- Works in all temperatures
- Plastic jug-free, recyclable packaging
Call to Action:
It’s time to make your laundry as fresh as you feel. Experience Tru Earth In-Wash Scent Boosters today and enjoy the long-lasting, refreshing scent of a cleaner world.
For more information, visit Tru Earth or connect with us on:
Facebook: Tru Earth | Facebook
Instagram: Tru Earth (@truearthmovement)
Twitter: Tru Earth (@TruEarthLaundry) / Twitter
YouTube Tru Earth - YouTube
For press inquiries, please contact:
Anita Spiller
VP of ESG & PR
Phone: 905-599-0477
Email: Anita@tru.earth
Full Expo West Press Kite: Here
About Tru Earth: In 2019, Tru Earth™, carved out a new category for laundry detergent with its innovative laundry sheet providing customers #TruChangeMakers—a better way to clean. Tru Earth’s disruptive suite of household cleaning products—including fabric enhancers (scent boosters and fabric softener), dishwashing detergent, toilet and multi-surface cleaning strips—are water activated, ultra-concentrated, pre-measured, and easy-to-use, all packaged in plastic-free packaging.
At its core, the #TruEarthMovement consists of millions of #TruChangeMakers in 80+ countries committed to Tru Earth's critical cause to make true lasting change that cares for your future. To date, Tru Earth has saved more than 190 million plastic containers from ever being created in the first place. Tru Earth’s global Tru Giving program has provided clean clothes to over 10 million individuals in need. We firmly believe clean clothes are a human right and are privileged to contribute to the planet and people through the 1% for the Planet network.
As the Founding Sponsor of the American Shoreline Cleanup program in partnership with Ocean Wise, we are proud to support efforts to protect and restore our oceans.
As a multi-national, certified B Corporation, Tru Earth’s business model balances financial success, environmentalism, and social good. We manufacture/assemble in 4 countries, and our rapid growth rate affirms this strategy. It is bolstered by our global expansion and fast-growing retail footprint in the United States. We are leading the green household products revolution to care for you, your home, and your future.